Sales coaching software that tells you who to coach, and on what

A roster table, one row per rep on your team, with seven columns: drills done, average score out of 5, whether they hold a current certification (and its certificate number), their weakest objection with its average score, a knock-timing flag, and the date they last practiced. Above it sit four team totals — team members, total drills, team average, and how many of your reps are certified. Reps get there by team code or by reporting to you, and you can only open a rep you manage.

Every graded turn of practice is stored with the objection it belongs to and its 1–5 score, so the weakest objection is the lowest-scoring key across all that rep's turns — not a guess and not a whole-session average. There are ten stable objection keys (already has someone, not interested, too expensive, renting, bad timing, ask my spouse, in a contract, just moved in, how'd you get my info, no soliciting), and they stay the same across industries so the stat still means something whether your crew sells alarms, fiber or anything else. If a rep has no per-turn grades yet, the column falls back to their weakest practice mode or homeowner type instead.

A button on the Team Coaching page. It takes each rep's weakest objection, their knock-timing flag, their drill count and their average, sends that snapshot to the AI, and gets back a prioritized 1:1 plan — one concrete line per rep, most urgent first, skipping the reps who look fine. It is generated on demand and cached with the date it was built, so it sits there until you hit Refresh. It is not emailed and not on a schedule; you pull it when you plan the week.

Six doors, back to back, each a full conversation with an AI homeowner. The households are deliberately mixed — one new mover, two who already have someone (a paid provider and a DIYer), one long-timer who has never bought, one lapsed customer, and one renter who cannot sign, because knowing to disqualify politely is a skill too. Each turn is graded 1–5; the rep gets a "did well" and a "next time" after every door, and needs a 3.5/5 average — 70% — to earn a numbered, printable certificate. Managers can reopen an attempt and read the whole thing door by door: the transcript, the per-door score, the outcome and the coaching notes.

Yes, and only the company owner can. Paste your dealer's own approach, qualifier, objection responses, transition and stories into Pitch Scripts (up to 20,000 characters) and that becomes what reps are role-played against and graded on in objection practice, the full pitch and the certification exam — the AI homeowner raises the objections your pitch anticipates, and the suggested better line sounds like your playbook. Leave it blank and everyone trains on the built-in new-homeowner framework, phrased for your industry. Reps cannot edit it.

The drills, the full-pitch roleplay and the certification exam are on the $30/mo Rep plan. The team view — the roster table, the who-to-coach digest and reading a rep's exam transcripts — needs a manager plan: Sales Manager at $60/mo, or Team Management Pro at $250/mo with 10 seats that mirror the manager account. All flat, month-to-month, 14-day free trial, no card, no seat minimums. SalesRabbit and SPOTIO are strong canvassing platforms and both sell training modules; check their sites for current pricing, since neither publishes comparable numbers reliably. The difference is what gets graded: ours is practice, not a recording of a real door.