The four structures exterior companies use, the re-measure clause that quietly decides your pay on every gross-profit job, why storm work is paid on entirely different rails from retail, and how long the money really takes to arrive.
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Nothing recurs in this trade. An alarm rep accumulates monthly recurring revenue and a pest rep accumulates renewals, and both of them start a month with income already booked. A siding rep starts at zero every time, permanently. That is not a criticism of the work — the per-job numbers dwarf either of those verticals — but it changes what you should be building.
What stands in for a residual here is geography. Finish a house on a street where thirty others went up in the same two-year window, wearing the same panels, oxidising on the same elevation, and you have created your own warmest territory with a live reference standing in one of the driveways. That asset decays: it is worth most while the scaffolding is still up and least a year later. Reps who work it on a schedule build careers. Reps who move to fresh subdivisions every season collect a series of good months and never compound anything.
Most plans are one of these or a hybrid of two. The percentages are ranges you will commonly encounter, not guarantees.
You knock, you book the demo, a closer runs it. Paid per appointment that actually sits with both decision-makers present — commonly a modest per-set figure over an hourly base — plus a bonus when it closes. The bonus is where the money in this seat lives, which is why a sloppy set that never sits is worse than no set at all.
The simplest plan and the easiest to audit. A self-generating rep commonly sits in the high single digits to low double digits of contract price; running company-issued leads pays meaningfully less, because the company bought the lead. Predictable, and it does not punish you for a house that measures big.
You are paid a share of what is left after material, labour and job costs — frequently in the twenty-five to fifty percent band. The upside on a well-sold house is real. The catch is that every discount, every verbal extra and every extra square at field measure comes straight out of your half of it.
The company publishes the base price it needs and you keep a share of everything above it. Rewards holding price and knowing your product line. It also loads real ethical weight onto the rep, which is why serious companies cap the overage and audit it. A plan like this with no ceiling deserves a direct question.
An advance to smooth out slow weeks in a seasonal trade. The question that matters is one word: recoverable? A recoverable draw is a loan, so a bad month follows you into the next one and can compound. A non-recoverable draw is effectively a floor. Plenty of good reps have quietly dug themselves into the first kind without noticing.
When a setter books it and a closer runs it, the job splits — the closer takes the larger share for carrying the presentation and the price. Team leads and managers usually hold an override on crew volume, commonly a low single-digit percentage. Get the split written down before the appointment, not after the contract.
On a straight percentage of contract price, cutting the price ten percent costs you ten percent of the payment. Irritating, proportional, survivable. On a gross-profit or overage plan the concession is taken out of the profit rather than out of the price — and profit is only a slice of the price to begin with, so the same cut lands with several times the force.
An illustrative example — your company’s base will differ:
Do that arithmetic once on your own plan and the habit dies on its own. It is also why holding price beats closing more: a rep converting three in ten at the full number regularly out-earns a rep converting four in ten by shaving margin, and the second rep works more evenings to get there. If a household genuinely cannot reach your price, move down the material ladder rather than down the price. A vinyl job at full margin pays better than a fiber cement job discounted into the ground, and it still leaves the customer with something properly installed.
This clause separates exterior comp plans from almost every other trade, and new reps sign it without registering that it exists. You sell twenty-four squares. The crew measures thirty-one. Material rises, labour rises, and somebody absorbs the difference.
On a percentage-of-contract plan, largely the company. On gross profit or overage, largely you — the additional cost comes out of exactly the pool your share is calculated from, which makes a takeoff error a pay cut delivered several weeks after you celebrated the sale. Seven squares is not an exotic mistake either. It is one unnoticed dormer, a gable you could not see from the street, or a walkout basement wall on the back of the house.
The professional answer is to stop guessing. Aerial and photo-derived measurement reports — EagleView and HOVER are the two names in general use — return square footage elevation by elevation, with opening, corner and trim counts, before anything is priced. Two questions worth asking at your own company: is a report pulled on every job before pricing, and is the cost of that report charged to the job before your percentage is worked out? Both answers change what the plan is worth.
And read the clause for its direction of travel. Some plans adjust your commission down when the measure comes in larger but keep the difference when it comes in smaller. Worth knowing before you sign rather than after.
Consumer financing is normal in exterior remodeling, and the attractive programmes — the deferred-interest and reduced-rate offers a homeowner actually says yes to — carry a dealer fee that the contractor pays the lender. On a lot of comp plans that fee is deducted from the job before your commission is calculated.
It is not a scam. It is the cost of the payment option that made the sale possible, and without it a good number of those contracts would not exist at all. But it does mean the same house can pay you differently depending on how the household paid for it, and a rep who leads with the deepest programme on every single deal is quietly shaving their own check for no reason. Learn what each programme costs, present the shortest one that will actually close the job, and write the answer down the first time somebody explains it to you.
Reps moving from retail to insurance restoration often assume the commission works the same way with a different customer. It does not, and the differences are all about timing.
On an approved claim the carrier’s estimate — typically written in Xactimate — sets both the scope and the price, so there is no number for you to hold and no overage to earn. What replaces price discipline is scope accuracy: making sure every damaged elevation, the tear-off, the disposal, the trim, the wraps and the code-required items are actually in the estimate before work begins.
Then there is the payment structure, which catches people out. On a replacement-cost policy the carrier commonly pays the actual cash value first — the depreciated figure — and releases the recoverable depreciation only after the work is completed and documented. So the back end of that job, and whatever part of your commission rides on it, waits on completion paperwork being submitted properly rather than on the homeowner deciding anything. Supplements behave the same way: additional scope found mid-job has to be submitted and approved, which can add weeks before the job can be billed in full.
Two questions for your own plan. Am I paid on the original approved scope, on the final settled amount including supplements, or on collected revenue? And does a denied supplement reduce my commission? Then one rule that is not negotiable anywhere: never offer to cover, waive, absorb or discount a homeowner’s deductible. It is illegal in many states and treated as insurance fraud, and no commission structure makes that a reasonable risk.
A signature is not money. These are the routes back out.
| The reversal | What happens | How to reduce it |
|---|---|---|
| Three-day rescission | Federal cooling-off rules give a homeowner three business days to cancel most sales of $25 or more made at their home. The contract goes, and the commission with it. | Disclose it yourself at the table rather than burying it in the paperwork. Contracts cancelled inside that window are overwhelmingly contracts sold with pressure. Then call two days later — a friendly reconfirm is the cheapest insurance in the trade. |
| Field measure comes back bigger | Twenty-four squares sold, thirty-one measured. Material and labour rise, profit falls, and on gross-profit or overage plans the difference lands on you. | Never price off an eyeball. Pull a wall report, count the openings, and price the trim, soffit and fascia explicitly instead of assuming them into the wall number. |
| Financing declined or withdrawn | The approval falls through and the house dies after you had already counted it. | Get the application in and a decision back during the appointment rather than the following day. Never put a monthly payment in front of somebody before there is an approval behind it. |
| Verbal extras nobody priced | You mentioned the shutters would be replaced, or that the gutters would go back up. It was never written and never costed, and it still has to happen. | Everything you offer goes onto the contract in writing while you are still sitting at the table. A verbal extra is the cheapest thing in the world to promise and the most expensive to eat. |
| Colour or profile changed after order | The household changes their mind once material is already released. Restocking, reordering and a lost schedule slot, all of it landing in job cost. | Confirm the selection in writing and be explicit about the point of no return. Show real samples in daylight rather than a colour chip on a kitchen table under a yellow bulb. |
| Cancellation before the crew starts | Somebody changes their mind between contract and production. The schedule slipped, a relative offered a number, life happened. | Shorten the gap where you can and stay visible across it. Most late cancellations trace back to weeks of hearing nothing from anybody at the company. |
| Supplement denied on a storm job | Extra scope you found mid-job is refused by the carrier, and the work has already been performed. | Photograph and submit before the work is done, not after. Get the adjuster on site for anything material rather than arguing it in writing afterwards. |
None of this is a reason to avoid the trade. Exterior work pays well precisely because the tickets are large and the sale is genuinely hard. But a rep who reads gross commission and ignores the reversal column is reading a number that has not happened yet, and will plan a year around money still capable of leaving.
A typical retail exterior job, start to finish.
Nothing is payable. The rescission clock starts and runs three business days, and this is the highest-risk window in the entire sale.
Once the window closes and the deposit clears or the lender approves, many plans release a first portion on the following payroll run.
The house is measured properly, material is ordered, the crew is scheduled. If the measure lands materially above the takeoff, this is where your number gets adjusted.
The balance is generally released at completion, at final walk sign-off, or on collection. Sold in April into a full spring calendar, that can be eight to ten weeks past the handshake.
That gap is why so many first-year exterior reps quit in month two while sitting on a perfectly healthy board. The work happened and the contracts were real; the money simply had not travelled yet. Knowing the schedule before you start is the difference between a slow beginning and a panic.
Canvassing apps stop at the map and hand the money back to a spreadsheet nobody reopens after a job falls out. FieldStacker keeps both in one place:
Measuring the house, writing the insurance scope, running the credit application and filing your return all stay with the tools and the people built for them; FieldStacker keeps the commission ledger around them — see the 1099 tax primer for the rest.
A company with a fair plan answers all eight without hesitating and most will simply hand you the document. Hesitation on question two or question eight is worth taking seriously, because that is where an exterior rep’s money actually goes missing.
Ranges by role, the per-square arithmetic, the material ladder and the tax reality behind the gross figure.
Alarms and pest pay residuals, siding does not. See how the pay shape differs across the verticals on one account.
Four shapes cover most of the trade and plenty of companies mix two of them. Canvassers and setters are paid per appointment that actually sits, often over an hourly base, with a bonus when the appointment closes. Self-generating reps who knock and close their own houses are usually on a percentage of contract price, commonly in the mid single digits to low double digits, with a lower rate when the company handed you the lead. Many exterior companies pay a share of gross profit instead, frequently quoted somewhere in the twenty-five to fifty percent band. And a good number use an overage plan: the company publishes the base price it needs for the job and you keep a share of everything sold above it. All of those are typical ranges rather than promises, and the plan document is the only thing that actually binds anybody.
None, and it is a structural difference worth understanding before you take the job rather than after. Alarms pay monthly recurring revenue and pest control pays on renewals, so both of those reps begin a month with money already earned. Siding begins every month at zero, forever. The compensation is that per-job numbers are far larger than either of those verticals. The substitute for a residual is geographic: a finished house is a permanent advertisement on a street where thirty others were built the same year and are wearing the same failing panels. Reps who work that block deliberately have careers in this trade; reps who chase fresh subdivisions every season have a series of good months.
Because siding is priced by the square — a hundred square feet of wall — and the number of squares you sold is a claim about the house rather than a fact about it. When the field measure comes back larger than the takeoff, material and labour both rise. On a percentage-of-contract plan that is mostly the company problem. On a gross-profit or overage plan it is directly yours, because the extra cost comes out of exactly the pool your share is calculated from. This is why experienced exterior reps insist on a real wall report — the aerial and photo-derived measurement services such as EagleView and HOVER — on every house before it is priced, rather than pricing off a walk-around and a guess. Ask two things about your own plan: what happens to my commission when the measure comes in larger, and is the cost of the measurement report itself charged to the job before my share?
More than new reps expect. Federal cooling-off rules give a homeowner three business days to cancel a sale made at their home, so a signature is not yet a payment. Beyond that: financing declined or withdrawn, cancellation before material is ordered or the crew is scheduled, a field measure that comes back materially larger than what was sold, verbal extras promised at the table and never priced, colour or profile changes after the order has been placed, unpaid final balances that go to collections, and on storm work a supplement the carrier refuses. Plans that pay on gross profit or on overage feel every one of those harder than a straight percentage-of-price plan, because the reversal is taken out of margin rather than out of revenue.
Usually in two pieces, and later than you would like. The common pattern releases a portion once the contract clears the rescission window and the deposit or financing is secured, with the balance at install completion or when the lender funds. Some companies pay everything at completion; some hold a final slice until the punch list is signed. Sell in April into a full spring production calendar and the second half of that commission can land eight to ten weeks after the handshake. Insurance restoration work runs on a different clock again — see the storm section on this page. Ask about the payment trigger and the payroll cycle before you sign anything, because it will affect your cash flow more than the headline percentage will.
Because on a gross-profit or overage plan the discount does not come off the price proportionally, it comes almost entirely out of your share. Take a job with a company base of $16,800 sold at $24,000: profit is $7,200 and a thirty-five percent plan pays $2,520. Cut the price ten percent to $21,600 and the base does not move, so profit falls to $4,800 and the same plan pays $1,680. A tenth off the price took a third of the payment. Those figures are illustrative, but the shape is exact, and it is the single most expensive habit an exterior rep can pick up in their first year.
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