Per unit, paid after the install, and reversible for months. Here is how the rate cards actually work — units, ladders, bundle spiffs, residual, reserves — and exactly what gets taken back.
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Telecom does not count deals, it counts units. You will hear RGU (revenue-generating unit) or PSU (primary service unit) depending on whose building you are in, and it means the same thing: each service on the account counts on its own. Video is a unit. Internet is a unit. Voice is a unit. A mobile line, on the carriers that now bundle one, is a unit — sometimes with its own rate and its own rules.
That is why two reps with identical “12 sales this week” can have completely different checks. One sold twelve video-only accounts. The other sold twelve households at two or three units each and picked up the bundle bump on top. In a category where video subscriptions have been shrinking for years, the attach — internet, and increasingly mobile — is where the money moved. Any rep still counting households instead of units is measuring the wrong thing.
One rate per activation, same rate at unit one and unit forty. Simple, easy to verify, common at smaller retailers and for subcontracted reps. Reps describe figures roughly in the $40–$150 range per unit depending on product and market — treat that as the shape of the market, not your number.
The rate climbs as you hit monthly thresholds. The detail that decides whether it is generous or decorative: does hitting the tier lift every unit that month retroactively, or only the ones after the threshold? Ask that question out loud before you sign.
Common where a cable operator staffs its door channel through a vendor firm: hourly or salary, plus per-unit on top, usually as a W-2 employee. Lower ceiling, real floor, and the employer covers half your Social Security and Medicare.
Layered on top and constantly changing: a bonus for a triple play, a mobile-line spiff, an autopay or paperless enrollment kicker, a weekend blitz bonus, a push on one specific promo. Read the fine print — spiffs frequently carry their own qualification and their own clawback.
The retailer often earns a monthly residual from the provider on accounts it places, which is why owning a dealership is a different business from working at one. Rep-level residual exists but is uncommon; if it is promised, get it in the agreement with the rate and the term.
An advance you repay out of future commission. It smooths a slow week and it quietly builds a hole you have to sell your way out of. Ask whether the draw is recoverable and what happens to the balance if you leave — that answer matters more than the amount.
This is the structural fact that surprises reps arriving from other trades. In roofing or solar there is a contract with a value attached. In TV, the customer’s yes on the porch is the beginning of the pay event, and several things still have to happen:
Steps three and four are where most lost income hides. A rep with a great close rate and a terrible install-completion rate can out-sell everyone on the board and out-earn nobody. If your dealer publishes install-completion or 30-day-retention stats, that number tells you more about your income than your knock count does.
Every one of these is defined in your agreement. Windows in this trade commonly land somewhere in the 90-to-180-day range, and a bundled mobile line sometimes carries a longer one than the video sale that brought it in. Read the actual document.
| Trigger | What it usually means | Typically |
|---|---|---|
| Cancel inside the window | Customer disconnects before the retention period ends | Full reversal of the unit |
| First bill never paid | Account disconnects for non-payment early | Full reversal, sometimes flagged for review |
| Install never completed | No-show, refused install, no line of sight, HOA or landlord blocks the mount | Nothing was ever earned |
| Cooling-off cancellation | Buyer exercises the right to cancel a sale made at their home | Full reversal |
| Downgrade | Customer drops below the package that qualified the rate | Partial reversal to the lower tier |
| Unreturned equipment | Receivers, gateways or modems never come back | Varies by dealer; can be charged to the rep |
| Misrepresentation flag | Terms, price or affiliation described inaccurately at the door | Reversal plus a compliance problem |
| Spiff qualification failure | Autopay dropped, mobile line ported out, promo condition unmet | The spiff reverses even if the base unit survives |
Two chargeback details worth more attention than they get. First, reserves: some dealers hold back a percentage of each payout until the window closes, which is defensible but means your real earning rate is lower than your rate card until the release lands. Second, trailing liability: at some dealers, chargebacks on your accounts can be collected after you stop working there. Ask that question before your first day, not after your last.
Payouts commonly run weekly or semi-monthly, a pay period or two behind the install date. That lag means your first month in this job usually pays very little regardless of how well you sell, and your last month pays out after you are gone. Reps who do not plan for both ends of that lag quit in week five with money in the pipeline they never collected. Combine the lag with a reserve and a 90-plus-day window and the honest description is this: your income in month one reflects nothing, and your income in month six reflects month four.
Cable operators frequently reach the door through vendor firms that hire reps as W-2 employees with a base plus per-unit commission. Satellite retailers more often engage reps as 1099 contractors on a higher per-unit rate with no floor. Neither is automatically better, but they are genuinely different jobs:
If you are 1099, read the 1099 tax guide for D2D reps before your first quarterly deadline, not after.
Nobody is trying to hide anything — but a semi-monthly statement with a net deduction line does not tell you that the Peterson install on Vine canceled in month three, or that four of your six mobile spiffs from March reversed. Reps who keep their own ledger spot patterns the statement buries: a bad install crew, a promo that always cancels, a street that never pays a second bill.
Print these. A good dealer answers all six without flinching.
Not “up to” — the actual per-unit figure for video, internet, voice and mobile, in writing.
Order submitted, install completed, or first bill paid? These are three very different jobs.
How many days, measured from what date, and does any product carry a longer one?
Is a percentage held back, how much, and what exactly releases it?
If you leave, can chargebacks on your accounts still be collected from you?
It determines your tax bill, your mileage deduction and whether you have any floor at all.
The rest of the satellite and cable TV playbook.
Ranges, first year versus experienced, and what drives the spread. Income ranges →
The openers and branches that produce the units on your rate card. TV sales scripts →
Knocks, dispositions, chargebacks and mileage in one app. Satellite and cable TV CRM →
Almost always per unit, paid after the install completes, and reversible for months afterward. The industry counts revenue-generating units — video, internet, phone and increasingly a mobile line each count separately — so a single household can pay as one unit or as four. Reps report typical per-unit figures anywhere from roughly $40 to $150 depending on the dealer, the product and the market, often with a volume ladder on top and spiffs layered over that. Those are ranges reps describe, not a promise: the only number that matters is the rate card in your own agreement.
Not when the customer says yes. The normal sequence is order submitted, verification completed, install completed, then commission earned — and a sale that never gets installed usually pays nothing at all, no matter how good the appointment was. Payouts commonly run weekly or semi-monthly and a pay period or two behind the install date, and some dealers hold back a reserve percentage until the chargeback window closes. Ask exactly which event triggers pay before you sign, because "paid on the sale" and "paid on the install" are wildly different jobs.
More than new reps expect. The common triggers are a customer canceling inside the dealer's chargeback window, a first bill that never gets paid, a disconnect for non-payment, an install that never happens or gets refused at the door, equipment that never comes back, a downgrade below the package that qualified the sale, and anything flagged as misrepresentation. Windows are commonly somewhere in the 90-to-180-day range and bundled mobile lines sometimes carry a longer one than the video sale they rode in on. Every one of those is defined in your agreement, not by custom.
At the dealer level, often yes; at the rep level, usually no. Authorized retailers frequently earn an ongoing monthly residual from the provider for accounts they placed, which is what makes owning a dealership a different business from working for one. Some retailers pass a small piece of that through to reps, and a few build it into a tenure or team-lead structure, but a plain field rep on a per-unit rate card typically gets a one-time payment per activation and nothing recurring. If a recruiter implies otherwise, ask to see it written into the agreement.
It depends on your cash reserve and your close rate, and both structures are common in this trade. Cable multiple-system operators often staff door channels through vendor firms that pay hourly or salary plus per-unit commission, which smooths the bad weeks and covers half your Social Security and Medicare. Satellite retailers more often run straight 1099, where the per-unit rate is higher but you carry the full 15.3% self-employment tax, your own mileage, your own gaps and no floor under a slow month. A strong closer usually earns more on 1099; a new rep usually survives longer on a base.
Get six things in writing: the exact per-unit rate for every product you can sell, which event triggers payment, the length and terms of the chargeback window, whether any reserve or holdback applies and when it releases, whether unpaid chargebacks can follow you after you leave, and whether you are being paid as a W-2 employee or a 1099 contractor. A dealer that answers all six plainly is usually a fine place to work. A recruiter who talks only about the top rep's check and gets vague about the window is telling you something too.
Per-unit commission, bundle spiffs, chargebacks that net against your total, mileage and a quarterly tax set-aside — in the same app as your knock map. 14-day free trial, no credit card.